[geocode id=21]When Costa Bingo first launched in 2009, it would be a bit unfair to call them the new kids on the block, as they did not so much as blink on many people’s radar. Unlike some bingo sites that we coming to market right around the same time, Costa Bingo did not have the backing of an established casino site or poker site, thus they went it alone – with Ignite Affiliates (owned by Jet Media Ltd) doing their marketing and affiliate work.
With the assistance of Ignite Affiliates, Costa Bingo launched on the Joy of Bingo Network using Brigend Limited software. The focus of Costa Bingo, at least in the early stages, was primarily on free bingo games. They offered free games around the clock and these free games were designed to get new players in the door. Whilst Costa Bingo enticed new players with their free games, Ignite reached out to bingo affiliates introducing and educating them about Costa Bingo.
On top of going over the standard features and benefits of their new bingo site and going over commissions and the normal webmaster stuff, Ignite often purchased premium ad space on high traffic affiliate sites to help them in brand exposure. In addition to buying ads, Costa Bingo frequently paid for and provided “guest content” on bingo portals that were designed to drive traffic and further assist them in carving and solidifying their niche as a free bingo site. Through their offerings, ads, and articles, Costa Bingo established themselves as a top ranking for the “Free Bingo” term on Google. Such a ranking in the SERPS brought in many more free bingo players.
While promoting free bingo, Costa Bingo actively touched base with their free players. Costa Bingo was sure to point out their bonus offerings and selection of games and prizes to their free players to help funnel them to depositing. Their special offers, email campaigns and on site advertising was spot on, as many players converted from free players to real money players. In addition to promoting themselves via email and on site, Costa Bingo additionally ran several successful ad campaigns on the Tele. They were running television ads in the UK before every single bingo site began doing so. Thus, their ads promoting free bingo games at Costa Bingo were noticed a great deal more than that of today’s television campaigns. Today, not running ads on TV is the exception, whilst in 2009 bingo sites really stood out when they ran television ad campaigns.
Some new bingo sites begin to fade away when they reach “critical mass.” Costa Bingo was not such a site. Instead of getting comfortable or slowing down with advertising, Costa Bingo stepped it up. They would use the reload bonus, higher jackpots, and a VIP program to help retain players.
In addition to player retention, they continued to focus on free bingo as a means to obtain a fresh and constant flow of new players and began focusing on retaining their players. Additionally, they began rolling out new themed bingo sites within their own network to help bring in new players. In addition to attracting an even broader pool of bingo players, Costa Bingo could market the new sites to their existing player base. The sites were all owned by the same company, thus any player (new or old) would benefit their cause. Sing Bingo and City Bingo are two such sites that Costa Bingo launched. Collectively, these bingo sites fall into the Ignite Bingo sites.
More New Bingo Sites
Several new bingo sites now associate themselves with other high profile sites and businesses. These new bingo sites were assisted by other well-known and respected businesses and the association gives the new site a better chance at succeeding and gives them immediate credibility due to their association.
Tasty Bingo is the newest bingo site to come out of the Joy of Bingo Group (the same group that brought you Posh Bingo). At Tasty Bingo, you can get a free tasty treat when you sign up and deposit. Depositing players are given a choice of receiving something delicious delivered to their home. Tasty Bingo will send players their choice of hand-made Belgian Chocolates or a bottle of wine on their first deposit. Alternatively, this deliciously themed bingo site will credit player accounts with an additional £10 free bonus credit upon signup.
Costa Bingo recently launched Sing Bingo, which is a musically themed new bingo site that revolves around free bingo games and music-oriented prizes. Friday nights are big nights for music lovers, as Sing Bingo gives away a piece of the record industry each Friday at 21.00. Players can win prizes like iTunes vouchers and XFactor Karaoke machines. Free games run all day every day and new players get a 350% deposit bonus to £100 at SingBingo.com.
From the online gambling giant 888 comes 888 Bingo. This latest bingo site wearing the 888 brand should not be confused with its sister site 888Ladies, as they are two different sites supported by the same strong brand. 888 is well known for their online casino, poker, and sports betting services and also own Dragonfish, which is one of the most powerful gambling software platforms in the land. Players who are new to 888 Bingo receive 20 free bingo cards just for signing up and depositing players can play for a chance to win £1 million in their three times weekly £1 million coverall bingo jackpot games.
Ruby Bingo was launched with the help of WilliamHill, who we all know as a household name in sports betting and casino games. As a member of the WilliamHill Group, Ruby Bingo carries the stellar reputation that comes with being associated with William Hill. Ruby Bingo is one of the few bingo sites who allow deposits and cashouts to be made with PayPal accounts. Their £16 free no deposit bonus, numerous payment options, and associations alone make Ruby Bingo a gem of a bingo site to play at.
ITV bingo is a flashy bingo site that is associated with UK media giant ITV. Cashcade Limited promotes ITV Bingo, which is the same company behind Foxy Bingo and Party Bingo. At ITV Bingo, you can play for at least £10K in guaranteed jackpots every week and new players get a 100% match bonus up to a maximum of £150.
Again whilst some new bingo sites are worth trying out, established brands such as bingo.bet365.com tend to offer even more perks. Bet365 takes the title as the site offering the best bingo bonus. Other established sites certainly worth a go include Sun Bingo and Wink Bingo. To learn more about these established brands perhaps start on our page that explains bingo networks. These are the bread and butter of online bingo, whilst mixing in a few new sites is a great way to double dip on bonus cash.